Navigating Marketing Through COVID-19
As coronavirus has quickly spread across world, so has fear and panic from not just health of our nation, but also the health of the economy. With businesses halting operations and people quarantined in their homes for a couple of weeks we want to touch on the questions many of us are asking; “what does […]
The World Of Cord Cutters and Streaming
It’s no surprise anymore that the world of OTT and the streaming video audience is growing exponentially and isn’t expected to stop anytime soon. According to EMarketer, 25% of U.S. households will be cord-cutters by 2022. This doesn’t include the younger cord-nevers that have only relied on streaming services for their video entertainment. However, from […]
Tips For Advertising On Facebook
Everyone knows that Facebook is the big player when it comes to social media and that it is “important to be on Facebook”, but what that means and how to properly use Facebook (among other social platforms) can vary greatly. Engaging Content Is King As a business, it’s hard sometimes to think how a funny […]
The Aesthetic Recession
How the 2020s Have Shifted Brand Visual Identities In the 21st century, we’ve seen brands change completely. Over the past decade specifically, brands have heavily leaned into minimalist looks. Logos have become stripped down, color palettes have become muted, and typography is pretty much all sans-serif. Some people believe it was modern and clean, but […]
Why Psychographics Are Replacing Demographics
Since the earliest days of marketing, strategies have been built on the same core idea. Use market research to find out what age, income, gender, political affiliation, race, you name it, your target audience was. The industry was under the assumption that knowing who someone was demographically would solve the problem of how you’d get […]
The Post-Influencer Era
Measure your marketing impact, be authentic, get creative with fundraising, and connect with your community for meaningful change!
The 2026 Super Bowl Commercial Review
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Unlocking the Power of Marketing for Non-Profits: Tips for Making a Big Impact
Measure your marketing impact, be authentic, get creative with fundraising, and connect with your community for meaningful change!