The Growing Demand for Diversity in Digital Marketing
With the continued growth of digital marketing and an increasingly diverse consumer base, embracing diversity and closing historical gaps make sense both in terms of doing the right thing and to the bottom line. More and more companies want creative marketing that is inclusive, respectful and of course, effective. Inclusion at its core makes economic […]
Six Keys for Effective Content Marketing
While the initial research likely begins with some form of advertising, sales or noticing a need, the customer journey often continues through research before they decide on a purchase. Each form of marketing has its place in the customer buying process and one that has seen continuous growth and is great at converting a prospective […]
The World Of Cord Cutters and Streaming
It’s no surprise anymore that the world of OTT and the streaming video audience is growing exponentially and isn’t expected to stop anytime soon. According to EMarketer, 25% of U.S. households will be cord-cutters by 2022. This doesn’t include the younger cord-nevers that have only relied on streaming services for their video entertainment. However, from […]
Navigating Marketing Through COVID-19
As coronavirus has quickly spread across world, so has fear and panic from not just health of our nation, but also the health of the economy. With businesses halting operations and people quarantined in their homes for a couple of weeks we want to touch on the questions many of us are asking; “what does […]
Digital Marketing During Coronavirus
What You Need To Know For Marketing During The Coronavirus There is new information and updates daily on COVID-19; the effects, how to avoid it, social distancing, and what to do if you get the virus. Local governments are making stay-at-home orders and for many businesses this creates a concern, especially for small businesses. Businesses […]
How To Set Up Google Analytics For Your Site
Businesses want to work smarter and have a better understanding of where they get traffic from and how people behave when they reach their site. The number one search engine, Google, has a number of free tools to help understand how your business is performing in the digital world. One of the most important tools […]
Tips For Advertising On Facebook
Everyone knows that Facebook is the big player when it comes to social media and that it is “important to be on Facebook”, but what that means and how to properly use Facebook (among other social platforms) can vary greatly. Engaging Content Is King As a business, it’s hard sometimes to think how a funny […]
The Aesthetic Recession
How the 2020s Have Shifted Brand Visual Identities In the 21st century, we’ve seen brands change completely. Over the past decade specifically, brands have heavily leaned into minimalist looks. Logos have become stripped down, color palettes have become muted, and typography is pretty much all sans-serif. Some people believe it was modern and clean, but […]
Why Psychographics Are Replacing Demographics
Since the earliest days of marketing, strategies have been built on the same core idea. Use market research to find out what age, income, gender, political affiliation, race, you name it, your target audience was. The industry was under the assumption that knowing who someone was demographically would solve the problem of how you’d get […]
The Post-Influencer Era
Measure your marketing impact, be authentic, get creative with fundraising, and connect with your community for meaningful change!